August 13, 2013

The Impact of Social Media

I want to take a moment to point out some interesting work that my employer, CA Technologies, is producing on the subject of social networking. The CA Technology Exchange on Social Networking Issues offers some excellent insights on various topics.


Here's a complete list of articles, which are written by CA executives. They're all accessible, via PDF download, from the above link:


  • For Social Natives, Digital Touch IS Touch
  • From Big Data Comes Small Worlds: How the Technology Powering Social Networks Impacts You
  • Dig'in Social Media – The Data Mining of Social Media with Hadoop and his Friend Mahout
  • Information Sharing and Advocacy in the Social Enterprise
  • Crowdsourcing: Save Money and Improve Time to Market
  • Usable User Content – How Social Networks are Transforming Technical Communication
  • Social Media for Social Change and the IT Challenge
  • Strategies for Managing the Knowledge in Social Networks
  • Impact of Social Media on Education
  • Service Management goes Social
  • Using Social Media to Improve Efficiency and Productivity in IT Organizations
  • Enterprise Social Networking
  • Managing the Component Model: The Structural Facet


The first item on that list, "For Social Natives, Digital Touch IS Touch," was written by Jacob Lamm. Jacob describes the differences between generations as it pertains to social media, and more generally, human interaction. He explains that older generations feel physical touch is important when establishing real relationships, while younger people feel that the contacts they've made online are just as real as relationships built in person.

A topic close to home for me, being a product manager, is presented in a piece by Patty Blount ("Usable User Content – How Social Networks are Transforming Technical Communication"). Enterprises are moving towards making their user guides and technical information available via Internet searches. They're also creating public communities where customers can post questions and get feedback not only from the company support staff, but also from other customers.

As I noted some time ago, Twitter and Facebook and other social media can provide valuable educational and informational resources for DB2 pros. If you're interested in the broader impact of social media on the IT world, I encourage you to check out this series.