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Jul 30, 2010

Big Announcement, Small Changes

By Natalie Boike

I recently read an article in the New York Times about IBM’s reorganization of its senior executives. I soon learned  some additional changes were made on the Systems and Technology Group team. At first I was worried about what this might mean for IBM’s server line and its customers. After speaking with the new General Manager for both Power Systems and System z Tom Rosamilia, I am assured this is mainly an organizational change.


Formerly System z general manager, Rosamilia was promoted to the unified System z and Power Systems brand teams at the same time he was sharing news of the zEnterprise System with customers in London. (For news on the announcement, read "Reinventing IT".) Rosamilia says the individual product areas will remain in tact; Greg Lotko has been named the VP and Business Line Executive (BLE) of System z and Colin Parris has been appointed VP and BLE for Power Systems. Lotko most recently worked as VP of Warehouse Solutions in the Software Group and Parris was VP for Systems Software Development and has additional experience on the Systems and Technology Group.


Each platform has unique characteristics and provides different values to customers, so the realignment will impact marketing, development and go-to-market processes, Rosamilia says. “While we feel this is a good move in making us more effective, it does not change our product plan at all,” he adds. “We have always had plans to leverage as much of the technology as possible like power, packaging and cooling, and the chipset themselves – to continue to deliver innovation to clients.


Ross Mauri, who was General Manager, Power Systems, has been appointed vice president, Enterprise Process Transformation. In his new role, he will be responsible for supporting of IBM's 2015 roadmap. Mauri has been a regular contributor to IBM Systems Magazine, Power Systems edition. While we will miss his involvement with the magazine, we’re excited to see what he’ll do next. I look forward to working with these executives and I’m sure you’ll see their names on the pages of IBM Systems Magazine soon.


It should also be noted: Similarly new positions have been announced in the marketing and global sales teams. Doug Brown–who is also from the Software Group–will now serve as VP of Global Marketing for Power Systems and System z. Karl Freund (System z) and Scott Handy (Power Systems) will remain VPs of their respective platform marketing groups. A vice president of global sales for Power and System z has yet to be announced, but Global Sales VPs for System z Paulo Carvao and new appointee Power Systems Tony DeVore will support this position. DeVore was formerly VP of System Sales for the US Federal IMT.




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