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Oct 19, 2010

Wanted: Your Thoughts on Magazine Design

By Evelyn Hoover

I don't watch much TV but Project Runway is one of my must-watch shows. I love to see the designers receive a challenge from Heidi Klum, spend some time sketching and thinking, purchase fabric and start bringing their design to life with the help of Tim Gunn. It's not the sewing that attracts me (I can't sew to save my life). It's watching the creative process unfold that captivates my attention each week.

In many ways creating a clothing design is a lot like creating a magazine. We assign and acquire the articles, edit them and design the magazine pages. It's this last step where the creativity really comes in. And where the angst sometimes begins.

On Project Runway, Michael Kors and Nina Garcia often remind contestants to edit their creations. This kind of comment got me thinking. It's been 10 months since we launched the redesign of IBM Systems Magazine. And we may need to edit down the design a bit. Or perhaps readers feel the design overall is good. I'm hoping to receive some feedback from readers about the various design elements of the magazine including cover imagery, headline usage, etc.

Please contact me via e-mail, [email protected], if you're interested in sharing your thoughts on the magazine with me. I appreciate, in advance, your assistance.

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